New Environmental Term
Recently, we discovered a new environmental term (or at least new to us):
GREENWASHING – making false or misleading environmental claims. Here are some important questions to consider when meeting with a contractor that is presenting green solutions: “How does this product’s sustainability performance compare to other products in the category?", “What has the manufacturer done to improve the product’s sustainability performance?”, or “Does this product meet existing sustainability standards for the product category?” For more information: http://www.triplepundit.com/2013/09/walking-green-marketing-tightrope-avoid-green-marketing-nightmares/
Best Regards!